Privacy policy.

1. About TICK

TICK is an online platform designed to connect watch collectors, buyers and independent watch dealers.

For the purposes of applicable UK data protection law, TICK is responsible for the personal information we process through the operation of the platform, except where another organisation acts as an independent data controller.

2. Information We Collect

The information we collect depends on how you use TICK.

This may include:

• your name;
• email address;
• telephone number, where provided;
• account login and profile information;
• dealer or business information;
• location information you choose to provide;
• enquiries sent through TICK;
• reviews and other content you submit;
• watches, dealers or searches you save;
• subscription and billing information;
• communications with TICK;
• technical information about your device and browser;
• IP address;
• website usage and analytics information; and
• cookie and consent information.

We only collect information that is reasonably necessary to operate, secure, improve or provide the TICK platform and its services.

3. Collector Accounts

When you create a collector account, we may collect information including your name, email address and account credentials.

We may also associate activity with your account, including:

• saved watches;
• saved dealers;
• saved searches;
• enquiries;
• reviews; and
• account preferences.

We use this information to provide and personalise the features available through your TICK account.

4. Dealer Accounts

If you apply for or operate a dealer account, we may collect additional information about you and your business.

This may include:

• your name;
• business or trading name;
• business address;
• email address;
• telephone number;
• company information, where applicable;
• website;
• social media profiles;
• dealer application information;
• subscription status;
• watch listings; and
• other information supplied through your dealer profile.

Some dealer information is intended to be displayed publicly as part of your TICK dealer profile.

5. Enquiries

When you submit an enquiry to a dealer through TICK, we process the information necessary to send and manage that enquiry.

This may include your name, contact details, the watch or dealer you are enquiring about and the contents of your message.

Relevant enquiry information will be shared with the dealer you choose to contact.

That dealer may then process your personal information independently for the purpose of responding to your enquiry and managing any subsequent transaction.

Dealers are responsible for their own compliance with applicable data protection law when processing information they receive through TICK.

6. Reviews and User Content

When you submit a review or other content to TICK, we may process information associated with that submission.

Reviews may be displayed publicly alongside information such as your display name or other information clearly indicated when you submit the review.

We may retain information associated with reviews where reasonably necessary to prevent abuse, investigate complaints or maintain the integrity of the review system.

7. Dealer Subscriptions and Payments

Dealer subscriptions may be processed using third-party payment providers such as Stripe.

Payment providers may collect and process information including:

• your name;
• billing details;
• payment method information;
• transaction information; and
• subscription status.

TICK does not ordinarily receive or store your complete payment card details.

We may receive information from the payment provider confirming payments, subscription status, cancellations, failed payments and related billing events.

Your payment provider processes certain information under its own privacy policy.

8. How We Use Personal Information

We may use personal information to:

• create and manage accounts;
• provide collector and dealer functionality;
• process dealer applications;
• manage subscriptions;
• display dealer profiles and watch listings;
• deliver enquiries to dealers;
• operate the review system;
• provide saved watches, dealers and searches;
• send account and service notifications;
• provide customer support;
• respond to questions or complaints;
• maintain the security of TICK;
• prevent fraud and misuse;
• analyse and improve the platform;
• understand how TICK is being used;
• comply with legal obligations; and
• establish, exercise or defend legal claims.

Where permitted, we may also use information to communicate relevant TICK news, features or marketing.

9. Our Legal Bases for Processing

Under UK data protection law, we must have a lawful basis for processing personal information.

Depending on the circumstances, we may rely on:

Contract — where processing is necessary to provide an account, dealer subscription or other service you have requested.

Legitimate interests — where processing is reasonably necessary to operate, secure, develop and improve TICK, provided those interests are not overridden by your rights.

Consent — where you have actively agreed to particular processing, such as certain marketing communications or non-essential cookies.

Legal obligation — where processing is required to comply with applicable law.

We may rely on different lawful bases for different types of processing.

10. Emails and Communications

We may send emails necessary to operate your account or provide services you have requested.

These may include:

• account verification;
• password resets;
• enquiry notifications;
• subscription and billing notifications;
• security notifications;
• saved-search or account alerts; and
• important changes affecting TICK or your account.

These service communications are separate from optional marketing communications.

Where required, marketing emails will only be sent where we have an appropriate lawful basis.

You can unsubscribe from marketing communications using the unsubscribe option provided in those messages.

11. Cookies and Analytics

TICK may use cookies and similar technologies to operate the website, remember preferences, maintain sessions, understand website usage and improve the platform.

Some cookies are necessary for TICK to function.

Other technologies, including analytics services, may require your consent before they are used.

More information is available in our Cookie Policy.

12. Who We Share Information With

We do not sell your personal information.

We may share information where reasonably necessary with:

• dealers you choose to contact;
• payment processors;
• website hosting and infrastructure providers;
• email delivery providers;
• analytics providers;
• security and fraud-prevention services;
• professional advisers;
• technology providers supporting TICK; and
• authorities or regulators where legally required.

Providers processing information on our behalf are expected to handle it appropriately and only for authorised purposes.

13. International Data Transfers

Some service providers used by TICK may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we will take appropriate steps where required to ensure the information receives a level of protection consistent with applicable data protection law.

This may include relying on recognised adequacy regulations or approved contractual safeguards.

14. How Long We Keep Information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including legal, accounting, security and dispute-resolution requirements.

Retention periods may vary depending on the information involved.

For example, some account information may be deleted or anonymised following account closure while certain transaction, subscription, complaint, fraud-prevention or legal records may need to be retained for longer.

15. Account Deletion

You may request deletion of your TICK account.

Deleting an account does not necessarily mean that every piece of associated information can immediately be deleted.

We may retain limited information where necessary to:

• comply with legal obligations;
• maintain financial records;
• prevent fraud or abuse;
• resolve disputes;
• enforce our terms; or
• establish, exercise or defend legal claims.

Where information no longer needs to identify you, we may anonymise it instead.

16. Your Data Protection Rights

Depending on the circumstances, UK data protection law may give you rights including the right to:

• request access to personal information we hold about you;
• request correction of inaccurate information;
• request deletion of your information;
• request restriction of processing;
• object to certain processing;
• request transfer of certain information;
• withdraw consent where processing is based on consent; and
• complain about how your information has been handled.

These rights are subject to certain legal conditions and exemptions.

To exercise a privacy right, please contact us using the details provided on our Contact page.

We may need to verify your identity before completing certain requests.

17. Complaints

If you have concerns about how TICK handles your personal information, please contact us first so that we can investigate